The effect of regulatory focus on customer citizenship...

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Journal of Consumer Behaviour 2020 / 10

The effect of regulatory focus on customer citizenship behavior in a virtual brand community: The role of online s elf‐presentation and community identification

Wang, Li, Sakashita, Mototaka, Cheng, Guoping, Ji, Junzhe, Zhang, Yating
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Journal:
Journal of Consumer Behaviour
DOI:
10.1002/cb.1888
Date:
October, 2020
File:
PDF, 1.22 MB
2020
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