Antecedents and Financial Impacts of Building Brand Love

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International Journal of Research in Marketing 2020 / 10

Antecedents and Financial Impacts of Building Brand Love

Nguyen, Hang T., Feng, Hui
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Journal:
International Journal of Research in Marketing
DOI:
10.1016/j.ijresmar.2020.10.001
Date:
October, 2020
File:
PDF, 848 KB
2020
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