An expert with whom i can identify: the role of narratives...

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International Journal of Advertising 2020 / 10

An expert with whom i can identify: the role of narratives in influencer marketing

Feng, Yang, Chen, Huan, Kong, Qian
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Journal:
International Journal of Advertising
DOI:
10.1080/02650487.2020.1824751
Date:
October, 2020
File:
PDF, 1.84 MB
2020
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