Retail Futures (The Good, the Bad and the Ugly of the Digital Transformation) || Do I Lose my Privacy for a Better Service? Investigating the Interplay between Big Data Analytics and Privacy Loss from Young Consumers' Perspective
Pantano, EleonoraVolume:
10.1108/97
Year:
2020
DOI:
10.1108/978-1-83867-663-620201021
File:
PDF, 120 KB
2020