When do consumers value ethical attributes? The role of...

European Journal of Marketing 2020 / 09 Vol. ahead-of-p; Iss. ahead-of-p

When do consumers value ethical attributes? The role of perceived quality in gift-giving

Das, Gopal, Peloza, John, Varshneya, Geetika, Green, Todd
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Volume:
ahead-of-p
Journal:
European Journal of Marketing
DOI:
10.1108/EJM-02-2019-0202
Date:
September, 2020
File:
PDF, 1.14 MB
2020
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