The effect of emotionally-arousing ad appeals on memory:...

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International Journal of Advertising 2020 / 10

The effect of emotionally-arousing ad appeals on memory: time and fit matter

Riemer, Hila, Noel, Hayden
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Journal:
International Journal of Advertising
DOI:
10.1080/02650487.2020.1822670
Date:
October, 2020
File:
PDF, 2.02 MB
2020
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