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Applying marketing conventions on pharmaceutical generics: an analysis of Starpram brand from Maple Pharmaceuticals
Padela, Shoaib M. Farooq, Qureshi, Jawaid Ahmed, Bashir, SalmanVolume:
9
Journal:
Emerald Emerging Markets Case Studies
DOI:
10.1108/eemcs-11-2019-0294
Date:
December, 2019
File:
PDF, 949 KB
2019