An Investigation of Peripheral and Central Cues of Online Customer Review Voting and Helpfulness through the Lens of Elaboration Likelihood Model
Mousavizadeh, Mohammadreza, Koohikamali, Mehrdad, Salehan, Mohammad, Kim, Dam J.Journal:
Information Systems Frontiers
DOI:
10.1007/s10796-020-10069-6
Date:
October, 2020
File:
PDF, 733 KB
2020