![](/img/cover-not-exists.png)
The thought that counts is the one we ignore: How givers overestimate the importance of relative gift value
Givi, Julian, Galak, Jeff, Olivola, Christopher Y.Volume:
123
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2020.10.009
Date:
February, 2021
File:
PDF, 722 KB
2021