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How a Corporate Influencer Co-creates Brand Meaning: The Case of Pawel Dillinger from Deutsche Telekom
Hesse, Andreas, Schmidt, Holger J., Baumgarth, CarstenJournal:
Corporate Reputation Review
DOI:
10.1057/s41299-020-00103-3
Date:
October, 2020
File:
PDF, 821 KB
2020