Identifying the success factors of advergames: a mixed-method approach
Jami Pour, Mona, Sadeghi, Sahar, Yahyaei, ElaheVolume:
ahead-of-p
Journal:
Arts and the Market
DOI:
10.1108/aam-03-2020-0006
Date:
September, 2020
File:
PDF, 153 KB
2020