Identifying the success factors of advergames: a...

Identifying the success factors of advergames: a mixed-method approach

Jami Pour, Mona, Sadeghi, Sahar, Yahyaei, Elahe
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Volume:
ahead-of-p
Journal:
Arts and the Market
DOI:
10.1108/aam-03-2020-0006
Date:
September, 2020
File:
PDF, 153 KB
2020
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