Evaluating social countermarketing success: resonance of...

Corporate Communications An International Journal 2020 / 09 Vol. ahead-of-p; Iss. ahead-of-p

Evaluating social countermarketing success: resonance of framing strategies in online food quality debates

Jacobs, Sandra Hermina Jacoba, Wonneberger, Anke, Hellsten, Iina
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Volume:
ahead-of-p
Journal:
Corporate Communications: An International Journal
DOI:
10.1108/ccij-01-2020-0011
Date:
September, 2020
File:
PDF, 1.86 MB
2020
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