The effect of sponsorship purpose articulation on fit:...

International Journal of Sports Marketing and Sponsorship 2020 / 09 Vol. ahead-of-p; Iss. ahead-of-p

The effect of sponsorship purpose articulation on fit: moderating role of mission overlap

Kang, Tae-Ahn, Matsuoka, Hirotaka
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Volume:
ahead-of-p
Journal:
International Journal of Sports Marketing and Sponsorship
DOI:
10.1108/ijsms-07-2020-0120
Date:
September, 2020
File:
PDF, 492 KB
2020
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