Motives and performance outcomes of mass customization...

Motives and performance outcomes of mass customization capability: evidence from Chinese manufacturers

Sheng, Hongyan, Feng, Taiwen, Chen, Lucheng, Chu, Dianhui, Zhang, Weijie
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Volume:
ahead-of-p
Journal:
Journal of Manufacturing Technology Management
DOI:
10.1108/jmtm-02-2020-0065
Date:
October, 2020
File:
PDF, 390 KB
2020
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