Evolution of Consumption: A Psychological Ownership...

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Journal of Marketing 2020 / 10

Evolution of Consumption: A Psychological Ownership Framework

Morewedge, Carey K., Monga, Ashwani, Palmatier, Robert W., Shu, Suzanne B., Small, Deborah A.
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Journal:
Journal of Marketing
DOI:
10.1177/0022242920957007
Date:
October, 2020
File:
PDF, 477 KB
2020
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