Nationalistic appeals and consumer boycotts in China,...

Journal of Historical Research in Marketing 2020 / 10 Vol. ahead-of-p; Iss. ahead-of-p

Nationalistic appeals and consumer boycotts in China, 1900-1949

Yan, Tony, Hyman, Michael R.
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Volume:
ahead-of-p
Journal:
Journal of Historical Research in Marketing
DOI:
10.1108/jhrm-08-2019-0030
Date:
October, 2020
File:
PDF, 266 KB
2020
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