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EXPRESS: Consumersâ Preference for User-Designed versus Designer-Designed Products: The Moderating Role of Power Distance Belief
Song, Xiaobing, Jung, Jihye, Zhang, YinlongJournal:
Journal of Marketing Research
DOI:
10.1177/0022243720972702
Date:
October, 2020
File:
PDF, 1.89 MB
2020