The benefits and pitfalls of contemporary pop-up shops

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Business Horizons 2020 / 10

The benefits and pitfalls of contemporary pop-up shops

Rosenbaum, Mark S., Edwards, Karen, Ramirez, Germán Contreras
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Journal:
Business Horizons
DOI:
10.1016/j.bushor.2020.10.001
Date:
October, 2020
File:
PDF, 733 KB
2020
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