Effects of concealing vs. displaying prices on consumer...

International Journal of Hospitality Management 2021 / 01 Vol. 92

Effects of concealing vs. displaying prices on consumer perceptions of hospitality products

Kim, Jungkeun, Jhang, Jihoon, Kim, Seongseop (Sam), Chen, Shu-Ching
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Volume:
92
Journal:
International Journal of Hospitality Management
DOI:
10.1016/j.ijhm.2020.102708
Date:
January, 2021
File:
PDF, 2.29 MB
2021
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