Designing the best avatar to reach millennials: gender...

Industrial Management & Data Systems 2020 / 09 Vol. ahead-of-p; Iss. ahead-of-p

Designing the best avatar to reach millennials: gender differences in a restaurant choice

Gonzales-Chávez, Miguel Angel, Vila-Lopez, Natalia
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Volume:
ahead-of-p
Journal:
Industrial Management & Data Systems
DOI:
10.1108/imds-03-2020-0156
Date:
September, 2020
File:
PDF, 2.27 MB
2020
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