Brand strategies of container shipping lines following...

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Maritime Economics & Logistics 2020 / 10

Brand strategies of container shipping lines following mergers and acquisitions: carriers’ visual identity options

Notteboom, Theo, Satta, Giovanni, Parola, Francesco
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Journal:
Maritime Economics & Logistics
DOI:
10.1057/s41278-020-00176-1
Date:
October, 2020
File:
PDF, 1.26 MB
2020
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