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Journal of Marketing Research 2020 / 10

EXPRESS: Uncertainty Evokes Consumers’ Preference for Brands Incongruent with their Global-Local Citizenship Identity

Ng, Sharon, Faraji-Rad, Ali, Batra, Rajeev
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Journal:
Journal of Marketing Research
DOI:
10.1177/0022243720972956
Date:
October, 2020
File:
PDF, 1.23 MB
2020
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