El “advergame” como formato publicitario de series...

(Aza)-Morita–Baylis–Hillman Reactions 2013 / 11 Vol. 34; Iss. 3

El “advergame” como formato publicitario de series televisivas. El caso de “The Walking Dead”

Llorente Barroso, Carmen, Díez Sanjuán, Carla
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Volume:
34
Journal:
Área Abierta
DOI:
10.5209/rev_arab.2013.v34.n3.43355
Date:
November, 2013
File:
PDF, 571 KB
2013
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