![](/img/cover-not-exists.png)
Sales enablement: conceptualizing and developing a dynamic capability
Peterson, Robert M., Malshe, Avinash, Friend, Scott B., Dover, HowardJournal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-020-00754-y
Date:
October, 2020
File:
PDF, 756 KB
2020