Internal brand management in the public sector: the effects...

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Public Management Review 2020 / 10

Internal brand management in the public sector: the effects of internal communication, organizational practices, and PSM on employees’ brand perceptions

Leijerholt, Ulrika, Biedenbach, Galina, Hultén, Peter
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Journal:
Public Management Review
DOI:
10.1080/14719037.2020.1834607
Date:
October, 2020
File:
PDF, 720 KB
2020
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