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International Journal of Advertising 2020 / 10

The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers

Hudders, Liselot, De Jans, Steffi, De Veirman, Marijke
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Journal:
International Journal of Advertising
DOI:
10.1080/02650487.2020.1836925
Date:
October, 2020
File:
PDF, 3.29 MB
2020
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