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Economic Research-Ekonomska Istraživanja 2020 / 10

Research model for measuring the impact of customer relationship management (CRM) on performance indicators

Guerola-Navarro, Vicente, Oltra-Badenes, Raul, Gil-Gomez, Hermenegildo, Gil-Gomez, Jose Antonio
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Journal:
Economic Research-Ekonomska Istraživanja
DOI:
10.1080/1331677X.2020.1836992
Date:
October, 2020
File:
PDF, 2.32 MB
2020
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