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Cognitive, affective, and behavioral consumer responses to augmented reality in e-commerce: A comparative study
Kowalczuk, Pascal, Siepmann (née Scheiben), Carolin, Adler, JostJournal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2020.10.050
Date:
October, 2020
File:
PDF, 1.64 MB
2020