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A model of retail format choice for a reasoned purchase: conceptualising role of perceived risk, norms, and behaviour control in Indian culture
Gupta, Anoop Kumar, Shukla, A.V.Volume:
18
Year:
2019
Journal:
International Journal of Indian Culture and Business Management
DOI:
10.1504/ijicbm.2019.100309
File:
PDF, 430 KB
2019