The Marketer's Dilemma: Focusing on a Target or a...

Journal of Advertising Research 2013 / 06 Vol. 53; Iss. 2

The Marketer's Dilemma: Focusing on a Target or a Demographic?

Hess, Mike, Doe, Pete
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Volume:
53
Journal:
Journal of Advertising Research
DOI:
10.2501/jar-53-2-231-236
Date:
June, 2013
File:
PDF, 133 KB
2013
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