Mobile contextual marketing in a museum setting

Journal of Services Marketing 2020 / 10 Vol. ahead-of-p; Iss. ahead-of-p

Mobile contextual marketing in a museum setting

Dou, Xueting, Fan, Alei, Cai, Liping
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Volume:
ahead-of-p
Journal:
Journal of Services Marketing
DOI:
10.1108/JSM-02-2020-0049
Date:
October, 2020
File:
PDF, 688 KB
2020
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