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Artificial intelligence in marketing: Topic modeling,...

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Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda

Mustak, Mekhail, Salminen, Joni, Plé, Loïc, Wirtz, Jochen
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Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2020.10.044
Date:
November, 2020
File:
PDF, 7.47 MB
2020
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