Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda
Mustak, Mekhail, Salminen, Joni, Plé, Loïc, Wirtz, JochenJournal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2020.10.044
Date:
November, 2020
File:
PDF, 7.47 MB
2020