Understanding Celebrity Trust and Its Effects on Other...

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Corporate Reputation Review 2020 / 10

Understanding Celebrity Trust and Its Effects on Other Credibility and Image Constructs: A Qualitative Approach

Hussain, Shahzeb, Melewar, T. C., Priporas, Constantinos-Vasilios, Foroudi, Pantea, Yusef, Waleed
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Journal:
Corporate Reputation Review
DOI:
10.1057/s41299-020-00107-z
Date:
October, 2020
File:
PDF, 781 KB
2020
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