A comparative study on glocal commercial advertisement...

A comparative study on glocal commercial advertisement perceptions - British and French viewers' responses to Red Bull

Bremser, Kerstin, Walter, Nadine, Goehlich, Véronique
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
1
Year:
2018
Journal:
International Journal of Comparative Management
DOI:
10.1504/ijcm.2018.096777
File:
PDF, 315 KB
2018
Conversion to is in progress
Conversion to is failed