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A comparative study on glocal commercial advertisement perceptions - British and French viewers' responses to Red Bull
Bremser, Kerstin, Walter, Nadine, Goehlich, VéroniqueVolume:
1
Year:
2018
Journal:
International Journal of Comparative Management
DOI:
10.1504/ijcm.2018.096777
File:
PDF, 315 KB
2018