Effects of different types of framing in advertising...

International Journal of Diplomacy and Economy 2019 Vol. 5; Iss. 1

Effects of different types of framing in advertising messages on human decision behaviour

Burböck, Birgit, Kubli, Viktoria, Maček, Anita, Bobek, Vito
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Volume:
5
Year:
2019
Journal:
International Journal of Diplomacy and Economy
DOI:
10.1504/ijdipe.2019.099139
File:
PDF, 309 KB
2019
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