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Investigating the effect of brand personality on customers' loyalty with moderating role of customers' commitment (case study: Tuka Transportation Co. (PLC), Esfahan, Iran)
Hosseini, Seyed Hasan, Mashkani, Abolfazl Jannati, Hashemi, Mohammad Mahdi Sadr, Abdellahi, Sayed AminVolume:
2
Year:
2016
Journal:
International Journal of Markets and Business Systems
DOI:
10.1504/ijmabs.2016.084744
File:
PDF, 334 KB
2016