The interplay among green brand knowledge, expected...

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The interplay among green brand knowledge, expected eudaimonic well‐being and environmental consciousness on green brand purchase intention

Zhou, Zhimin, Zheng, Fucheng, Lin, Jialing, Zhou, Nan
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Journal:
Corporate Social Responsibility and Environmental Management
DOI:
10.1002/csr.2075
Date:
November, 2020
File:
PDF, 1.10 MB
2020
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