How do followers infer the motives behind an influencer's...

Asia Pacific Journal of Marketing and Logistics 2020 / 10 Vol. ahead-of-p; Iss. ahead-of-p

How do followers infer the motives behind an influencer's advertising disclosures?

Han, Haejoo, Yi, Jisu, Jun, Sunghee, Ahn, Sungsook
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
ahead-of-p
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/APJML-06-2019-0397
Date:
October, 2020
File:
PDF, 866 KB
2020
Conversion to is in progress
Conversion to is failed