Omnichannel retailing: The role of situational involvement...

Information & Management 2020 / 12 Vol. 57; Iss. 8

Omnichannel retailing: The role of situational involvement in facilitating consumer experiences

Hsia, Tzyh-Lih, Wu, Jen-Her, Xu, Xiaoyu, Li, Qi, Peng, Lifang, Robinson, Simon
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Volume:
57
Journal:
Information & Management
DOI:
10.1016/j.im.2020.103390
Date:
December, 2020
File:
PDF, 986 KB
2020
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