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Industrial Marketing Management 2020 / 11

Consumer involvement in supply networks: A cubic typology of C2B2C and C2B2B business models

Aspara, Jaakko, Grant, David B., Holmlund, Maria
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Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2020.09.004
Date:
November, 2020
File:
PDF, 644 KB
2020
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