Identification and prioritisation of AIDA promotion model...

International Journal of Operational Research 2018 Vol. 32; Iss. 1

Identification and prioritisation of AIDA promotion model tools by use of fuzzy AHP approach

Farsijani, Hassan, Shirmohammadi, Yazdan, Bazazzadeh, Seyed Hojjat, Eghbal, Roya
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Volume:
32
Year:
2018
Journal:
International Journal of Operational Research
DOI:
10.1504/ijor.2018.091203
File:
PDF, 373 KB
2018
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