Consumer personality factors and iPhone...

Journal of Consumer Behaviour 2020 / 11

Consumer personality factors and iPhone consumption in China

Sun, Gong, Li, Jie, Cheng, Zhiming, D'Alessandro, Steven, Johnson, Lester
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Journal:
Journal of Consumer Behaviour
DOI:
10.1002/cb.1899
Date:
November, 2020
File:
PDF, 634 KB
2020
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