A Sweet Voice: The Influence of Cross-Modal Correspondences Between Taste and Vocal Pitch on Advertising Effectiveness
Motoki, Kosuke, Saito, Toshiki, Nouchi, Rui, Kawashima, Ryuta, Sugiura, MotoakiVolume:
32
Journal:
Multisensory Research
DOI:
10.1163/22134808-20191365
File:
PDF, 400 KB