Performance of direct mail in building customer loyalty in...

Performance of direct mail in building customer loyalty in Greek automotive sector during the financial crisis

Malliari, Lila, Sirkeci, Ibrahim
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
18
Year:
2017
Journal:
International Journal of Business Performance Management
DOI:
10.1504/ijbpm.2017.080841
File:
PDF, 320 KB
2017
Conversion to is in progress
Conversion to is failed