The Value of Loyalty: Understanding Brand Loyalty from A...

International Journal of Managing Value and Supply Chains 2020 / 03 Vol. 11; Iss. 1

The Value of Loyalty: Understanding Brand Loyalty from A Consumer Point of View

McKenzie, Russell, R. Baraya, Aristides, C. Wyld, David, Garzón Medina, Carolina, Gordillo González, Adriana Marcela
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Volume:
11
Journal:
International Journal of Managing Value and Supply Chains
DOI:
10.5121/ijmvsc.2020.11101
Date:
March, 2020
File:
PDF, 448 KB
2020
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