How do consumers perceive old brands? Measurement and...

European Business Review 2020 / 11 Vol. ahead-of-p; Iss. ahead-of-p

How do consumers perceive old brands? Measurement and consequences of brand oldness associations

Huaman-Ramirez, Richard, Maaninou, Nada, Merunka, Dwight, Cova, Véronique
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
ahead-of-p
Journal:
European Business Review
DOI:
10.1108/EBR-05-2020-0110
Date:
November, 2020
File:
PDF, 635 KB
2020
Conversion to is in progress
Conversion to is failed