Consumer suggestion sharing: helpful, pragmatic and...

European Journal of Marketing 2020 / 11 Vol. ahead-of-p; Iss. ahead-of-p

Consumer suggestion sharing: helpful, pragmatic and conditional

Burnham, Thomas A., Ridinger, Garret, Carpenter, Anne, Choi, Laee
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Volume:
ahead-of-p
Journal:
European Journal of Marketing
DOI:
10.1108/EJM-10-2019-0806
Date:
November, 2020
File:
PDF, 755 KB
2020
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