Brand community motives and their impact on brand community...

Management Decision 2020 / 11 Vol. ahead-of-p; Iss. ahead-of-p

Brand community motives and their impact on brand community engagement: variations between diverse audiences

Haverila, Matti, McLaughlin, Caitlin, Haverila, Kai Christian, Viskovics, Julio
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Volume:
ahead-of-p
Journal:
Management Decision
DOI:
10.1108/MD-06-2020-0683
Date:
November, 2020
File:
PDF, 360 KB
2020
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