Assessing advertisement quality on C2C social commerce...

Online Information Review 2020 / 10 Vol. ahead-of-p; Iss. ahead-of-p

Assessing advertisement quality on C2C social commerce platforms: an information quality approach using text mining

Trehan, Deepak, Sharma, Rajat
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Volume:
ahead-of-p
Journal:
Online Information Review
DOI:
10.1108/OIR-07-2020-0320
Date:
October, 2020
File:
PDF, 964 KB
2020
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