Storytelling as a managerial tool in tourism destinations:...

Storytelling as a managerial tool in tourism destinations: actors, processes and relations

Gravili, Silvia, Rosato, Pierfelice
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Volume:
2
Year:
2016
Journal:
International Journal of Markets and Business Systems
DOI:
10.1504/ijmabs.2016.084752
File:
PDF, 390 KB
2016
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